About

For over 28 years, Andreas Jung shaped the marketing landscape of FC Bayern Munich, transforming the club into one of the most successful global brands in sports. His journey began with a passion for football, a chance encounter with adidas, and an invitation from Karl-Heinz Rummenigge in the 1990s — leading him to the key marketing and sponsoring thought leader under Uli Hoeneß.

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Known for his quiet brilliance, Jung never sought the spotlight, yet his innovative strategies redefined the game. From exclusive sponsorship deals with Adidas, Allianz, and Audi, to pioneering the rotating advertisement boards, his vision set new standards in sports marketing. "Exclusivity, impact, and partnership" became the core principles that guided his approach.

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Now, as he steps into a new chapter, organizing the 2025 Champions League final, Jung continues to let his actions speak louder than words — always driven by passion, precision, and an unwavering commitment to excellence.